An unused warehouse complex in Brooklyn needed re-imagining.
The site was massive and disparate, comprised of multiple buildings that had been added on to until they had become one massive unit. The new owners were interested in converting the complex into shared office spaces.
In taking the broadest view in how to accomplish this, three factors had to be considered.
Number one: maintain the existing character. The building was a beautiful found object with layers of past construction, street art, and unintended forms. The character was raw and beautiful and fitting with the context.
Two: the current complex had multiple entrances, creating a separate and unequal experience depending on how one approached the building. By creating one centrally located and grand entrance, the building could have a branded and intentional experience.
Three: due to the sheer size, the approach to the building is daunting. By adding social and public programs to the perimeter of the complex, the mass is decreased and the complex gains added amenities: a beer garden to the west and a street art gallery to the east.