Role: Lead Designer & PM with A+I
Client: iHeartMEDIA - LA Radio
Location: Los Angeles, CA
iHeartMEDIA - LA Radio boasts some pretty impressive names, encompassing both on-air talent and super star guests. However, their previous office didn't live up to the culture-defining work that was taking place there.
We were tasked with creating an entry sequence and performance space that reflected the excitement, creativity, and variety of music that iHeartMEDIA represents.
When you step off the elevator, you're greeted with a fully branded reception experience. But the real magic starts when you take your first step toward the desk — motion tracking lasers in the ceiling detect your movement and scrub through the live radio stations as you move through the space. Each visitor become a human tuning dial.
The performance space overlooks the Hollywood Hills and opens onto a terrace complete with a bar and lounge seating. The pre-function lounge is a shock of iHeart red, setting the tone for an unreal experience as guests wait for the show to begin.